This training programme will give you an insight into digital marketing, the opportunities that social media creates and how knowledge of these platforms can be useful in your work today.
By choosing the specialisation "Digital Marketer" you will learn the skills that are most commonly used in the digital marketing sector and you will be able to work remotely as a Social Media Manager, Content Creator, and SEO Specialist. The aim of the programme is to encourage you to move closer to your goal of starting your career remotely by developing your digital skills.
A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. And shall be able to do so in completion of this course.
The course will be in English, free of charge and online.
Together, let's foster a safe and supportive environment so that learning is easy for all! Subject-matter experts will share their knowledge online and after graduation you will have the opportunity to start your career by meeting employers or finding a job in companies looking for specialists!
The program will bring together experts in the field to share up-to-date knowledge. The training materials will include both quizzes and workshops with practical work assignments!
Start from the beginning! Together, we will foster a safe and supportive environment to make your introduction to technology as successful as possible.
The training is divided into modules, each focusing on the digital skills needed in professions to work remotely as a beginner digital marketer.
Introduction to Digital Marketing and the Course
What is this course about? Details on assessment.
1. Content Marketing
What is content marketing? Why is it useful?
2. Social Media Marketing
What is SMM and how is trending? Chapters on Facebook, Instagram, TikTok, Twitter, YouTube & Email Marketing. Exploration of Good Practices
3. Search Engine Optimization
What is SEO? How to take advantage of tools to make your content visible and searchable.
4. Search Engine Marketing (Google Ads)
Hands-On Google Ads, the tool to assist in paid advertisement and content visibility.
5. Digital Marketing Analytics
How to understand Google Analytics and improve your strategy.